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Morpheus teaches copywriting...
While Morpheus is sparring with Neo he says...
Stop trying to hit me and hit me.
That's how a lot of copywriters' work reads.
Instead of writing copy...
They write what they think copy ought to look like.
That makes their work conspicuous, contrived and insincere.
The opposite of what makes a sale.
Here's a recent post from copywriter Alen Sultanic:
The most powerful type of copy is invisible copy.
The less attention it brings to itself, the better it’ll do.
Its purpose is to get in the mind and do change work, not to be analyzed or criticized.
Things that will make it more invisible:
- Use less hyperbole (no one talks using exaggerated outlandish statements)
- Speak like they speak
- Don’t overload math and logic that make their brains calculate
- Always do the math for them them
- Attach sensory experience everywhere you can, especially openings. What do they see, feel, hear, touch, taste, and smell.
- Attach current events and what’s going on around them.
- Make the story their story
- Always translate meaning for them, “this means that”
- Don’t have more than 3 characters in the story
- Make the sections connect and flow together
- Match the format of your copy to the format of the content they expand the most energy consuming
Stop trying to write copy...
And write copy.
– Nabeel
P.S. I'm giving away a 1-month all-access pass to CopySkills™ to business owners who want to launch a paid online community.
Let Me Put My Emails in Your Inbox
by Nabeel Azeez
Get my weekly newsletter for direct response aficionados “Nabeel Azeez Presents…” Zero-fluff actionable insights from a practitioner. Three emails a week, sometimes more. Enter your best email below and tap “INBOX ME.”
You're getting this email because you subscribed to our newsletter via ConvertKit's Creator Network - “Let Me Put My Emails in Your Inbox” by Nabeel Azeez. If you don't want us to email you ever again, click here to unsubscribe or use the link in the email footer. “I'm curious to learn more about your Sales Cracktivator and if it would be relevant to get leads to book a free enrollment call? Or is it used for smaller ticket items to buy with no call? (Such as to a live event or any smaller...
You're getting this email because you subscribed to our newsletter via ConvertKit's Creator Network - “Let Me Put My Emails in Your Inbox” by Nabeel Azeez. If you don't want us to email you ever again, click here to unsubscribe or use the link in the email footer. David Stafford said, Sales Cracktivator please. Talip Kose said, salam alaikum brother, give me Sales Cracktivator and GFY Website please. Van Chow said, the Sales Cracktivator. Jessica Jordan said, I'm curious to learn more about...
You're getting this email because you subscribed to our newsletter via ConvertKit's Creator Network - “Let Me Put My Emails in Your Inbox” by Nabeel Azeez. If you don't want us to email you ever again, click here to unsubscribe or use the link in the email footer. You will never see a more blatant and unashamed cash grab. My SamCart bill is due this month and I'm on an annual plan. Of course I can afford to pay it. But why use my money when I can use yours. However, I'm not asking something...