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Earlier this week I posted an abrasive rant inside CopySkills™.

I sent the same rant to you in an email.

Beyond the profanity in the rant....

I also used verboten words not uttered in politically correct company.

Words like gay and retarded.

On purpose.

I'll explain why in a second.

Shortly after publishing my rant, I got a DM from one of our members.

I like this member and I was being polite.

The subtext of my message was...

I actually don't know whether anyone in CopySkills™ is gay.

I never asked.

And they never said anything.

Because it's not relevant. And I don't care.

But if there are any and if they were offended, they would've messaged me.

Or they would've objected by leaving a comment under my post.

Or they would've canceled their membership.

But it's 2023 so let's be honest...

They really would've done all three AND tried to cancel me.

But none of these things happened.

So our well-meaning member's worry was misplaced.

The thing is, I've been “canceled” twice before.

And still, I used those words.

Why?

1. One, because I try my best not to self-censor.
2. Two, because I don't want CopySkills™ members or anyone I associate with to self-censor.
3. Three, because I don't believe minorities want, need or deserve special treatment.
4. Four, because if you don't like my beliefs, who I am or the way I talk, I want you to voluntarily disassociate from me (by unsubscribing, for example.)
5. Five, because when it comes to business I genuinely do not give a fuck where you're from, what your genitalia are or who you have sex with.

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It's interesting to note that my TRUE “inclusivity” (such a bullshit word) is not reciprocated by the rainbow mafia and its acolytes.

But it doesn't matter.

They can suck a dick, pun intended.

You too can use repulsion in your marketing.

And you don't have to be vulgar like me.

You can be subtle about it.

Microaggressions, if you will (another bullshit word.)

For example, unless I'm talking about a specific woman, I only use masculine pronouns.

A CEO is always a he.

Salesman, not salesperson.

Etcetera.

But I go even further.

I associate masculine pronouns with positive situations and feminine pronouns with negative situations.

Here's an example from the CopySkills™ manifesto:

I started doing this ever since I heard Seth Godin exclusively use feminine pronouns as descriptors.

And you might think these distinctions are silly but you'd be dead wrong because...

Words are magic

That's why a profession like copywriting exists.

If you want to change the way people think and behave...

If you want to be a magician...

>>> Join CopySkills™ 👉​

Love, peace and chicken grease,
Nabeel

P.S. If you didn't like the language or ideas in this email please unsubscribe.